Carl Hartmann, co-founder and CEO of Temando said: “Our report indicates that while some retailers are responding to customer demands with free standard shipping every day (27%), free shipping with minimum spend (32%) and free shipping for new customers (11%), almost a quarter of retailers admitted that that they don’t use free shipping as a promotional tool.”
Temando commissioned Research Now to conduct a survey targeting UK-based online shoppers and retailers across a variety of categories in February 2017. In total, the company received responses from a sample size of 1298 online shoppers and 275 retailers. This data is compared against data gathered for the 2016 State of Shipping in Commerce report where possible, with patterns and differences outlined. Based on these findings, the research can predict a pattern of outcomes based on the theoretical propositions we come across in the data analysis process.